Visibility and Reach
Lights On Tampa is an award winning program, having received awards both nationally and regionally from the Americans for the Arts Public Art Network and Creative Loafing Best of The Bay, respectively.
Media coverage for Lights On Tampa 2009 was broad with articles in over 30 print publications, ranging from local, state-wide, national, and international publications. Extensive coverage included over 21 broadcasts, with extensive coverage by News Channel 10 (ABC), Bay News 9, ESPN, and NBC’s Today Show. Radio and electronic coverage was also signficant 20+ on-line articles and multiple bloggers covering the events.
Lightsontampa.org received more than 500,000 hits during the event, with more than 30% from outside the U.S.
Advertisements, PSAs, Announcements and mailers were broad and extensive. As media partner, The St. Petersburg Times assisted greatly in raising awareness with several ¼ page ads. Inserts were also included in the tbt*. Ads in out-of-market area playbills though the Tampa Bay & Company and the Tourist Development Council.